Out-of-Home Marketing Association releases critical study
By Adnews Staff
The Out-of-Home Marketing Association of Canada has released a study critical of revisions to billboard by-laws proposed by the City of Toronto. One of the changes would bring the city $16 million, paid by out-of-home media companies. The study, conducted by Altus Group Economic Consulting, found that the $16 million would represent 25% of the net revenue of OMAC's member companies before operating costs. "It appears that the new billboard tax put forward by the city sign by-law project team will be imposed in Toronto without proper consultation with the industry and without a basic awareness of the industry's financial fundamentals," said Rosanne Caron, president of of the association. "This tax threatens the survival of the outdoor advertising industry in the city which puts at risk significant revenue earned by the City of Toronto and many small businesses who receive income from our members."