GlaxoSmithKline resumes Tums promotion
GlaxoSmithKline will begin an in-store promotion this month for its Tums brand of antacid. The campaign, called "When Moments Matter Trust Tums," was developed by Solutions with Impact of Toronto. During the promotion, consumers who purchase specially-marked packages of Tums will find an identification number on the packaging. This number can be submitted through the Tums.ca website for a chance to win a $12,000 travel voucher. Weekly prizes will also be distributed.