Out-of-Home Marketing Association of Canada updates online mapping tool
By Adnews Staff
The Out-of-Home Marketing Association of Canada has released an update to its web-based mapping system intended to provide users with the ability to create customized market coverage maps of out-of-home advertising displays. The system has been updated to include the current inventory of all association members, including Astral Out-of-Home, CBS Outdoor, Lamar Transit, Metromedia Plus, Newad, Outdoor Broadcast Network, Pattison Outdoor, Titan 360 and Zoom Media. Maps are available for Vancouver, Calgary, Edmonton, Toronto and Montreal. "The mapping tool is easy to use and allows planners to select the operators and the OOH formats they wish to display on a single map," said association president Rosanne Caron. "Users can also customize the display area of the map to reflect the area of interest."