Canadian Real Estate Association breaks new campaign
The Ottawa-based Canadian Real Estate Association broke a new national television campaign yesterday. The campaign consists of a commercial called "Faces" which illustrates the value a realtor can bring to the process of buying or selling a house. The 30-second ad features testimonials from several individuals about their experiences with realtors. As they talk, each face turns into the next face. "Realtors help meet the unique needs of people who are buying or selling their home," said association president Georges Pahud. "Just as peoples' requirements are diverse, so too is the knowledge, expertise and services of the realtor working to meet them. Whatever your needs, a realtor can help." The campaign, developed by Crispin Porter & Bogusky Canada of Toronto, will run until Oct. 18.