Invesco hires Leo Burnett
By Adnews Staff
Investment management company Invesco has retained Leo Burnett as its agency of record for North American brand positioning and strategy. The account will be serviced by Leo Burnett's offices in Chicago and Toronto. "We chose Leo Burnett because they understood Invesco's 'investors first' approach that's built on our commitment to investment excellence, the depth of our investment capabilities and our organizational strength," said Phil Taylor, senior managing director at Invesco. "We needed an agency that excelled in research, strategy and had a creative philosophy and approach to brand positioning. We've found all of these skills with Leo Burnett."
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