Invesco Trimark begins Tame the Bear campaign
By Adnews Staff
Financial company Invesco Trimark has begun a national campaign called "Tame the Bear." The initiative consists of print and online advertising, a website and radio and television sponsorships. The campaign was developed by Grey Canada of Toronto. "The focus of the campaign is to help consumers understand that Invesco Trimark, along with their financial advisor, is their partner, committed to providing them with the information and resources they need to maintain some control in these uncertain times," said Ann Nurock, president and CEO of Grey. The print creative features a bear in place of a pet dog. Through a sponsorship deal with specialty television channel BNN, Invesco Trimark experts will host vignettes containing advice for investors. The Knowingpays.ca website also offers information on investing in a down market.