High Fidelity HDTV hires Endeavour
By Adnews Staff
High Fidelity HDTV, a Toronto-based broadcast and production company, has hired Endeavour of Toronto as its advertising agency of record. The company broadcasts nature, culture and adventure programming on four channels: Oasis HD, Equator HD, Treasure HD and Rush HD.Endeavour's assignment includes marketing strategy and media planning. The agency is developing a campaign that will break next month consisting of radio, cinema, print, direct mail and outdoor advertising. "We selected Endeavour because they understand our goal of bringing the best in non-fiction programming from around the world to a Canadian audience that has been largely underserved by other broadcasters for quite some time," said Ken Murphy, president of High Fidelity HDTV.