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Sponsorship roundup

By Adnews Staff

Toronto-based specialty channel Hifi has signed-on as the presenting sponsor of the "Commercial-Free Sundays" program of Toronto radio station Jazz FM 91. The channel, which is owned by High Fidelity HDTV, is the first to form such an agreement with the station. "We are extremely excited to embark on what is the beginning of a great association between our two organizations," said Jazz FM CEO Ross Porter. "This is a significant achievement for the station and an important step in our evolution as we move toward engaging significant sponsors and partners."

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