Blue Ant Media readies Cottage Life television channel
By Adnews Staff
Blue Ant Media of Toronto will launch a new national specialty television channel in the fall as an extention of its Cottage Life brand. The Cottage Life channel will carry programming relating to real estate, food, entertaining, home improvement and outdoor living. "Cottage Life is a beloved lifestyle brand," said Vanessa Case, executive vice-president of programming and marketing at Blue Ant Media. "The channel will bring the best of what the magazine delivers in every issue to life on TV. This exciting new channel will resonate with viewers coast-to-coast. Cottage Life doesn't just celebrate a specific place, but a frame of mind." Blue Ant Media's other specialty television channels include Travel and Escape, Bite, Aux, Oasis, Hifi, EQ and RadX. It also publishes Cottage Life, Cottage and Outdoor Canada magazines and produces annual Cottage Life consumer shows.