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Belairdirect launches social media campaign

Montreal-based insurance company Belairdirect has begun a new social media campaign making use of Facebook, Twitter, LinkedIn and Google+. The initiative make use of accounts created in the name of the company's Little Knight spokescharacter which will be used to distribute information about the company's products and services and to answer questions from consumers. The campaign also links to the company's website at, where visitors can apply for jobs and view video testimonials.

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