American Express begins Neighbourhood Gem contest
Credit card company American Express Canada has begun an online contest promotion called "Neighbourhood Gem" in support of its Shop Small program for small businesses. The contest, which will run through April, is being conducted via the company's Facebook page. It encourages consumers to nominate a Toronto-area small business as a way to recognize its importance to its community. Public voting will determine the winner, which will receive a social marketing consultation from Facebook Canada and exposure in an American Express ad in Toronto Life magazine. Visitors who cast votes will be entered into a daily draw for a $50 American Express gift card.