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Beautiful Heat hires Casacom

Beautiful Heat, a Toronto-based organization that promotes the use of radiant home heating systems in Canada, has retained Casacom of Montreal as its communications agency. The assignment includes national communications planning, brand marketing, digital activities, media relations, event management, public relations and social media activity. "Casacom's understanding of our brand and its data-driven, creative approach to strategy were highly compelling," said Theresa Kane, marketing manager of Beautiful Heat. "We are confident they will help us increase awareness of this versatile and energy-efficient alternative to traditional forced air heating among our target audiences. Their experience launching the new Iögo yogurt brand and work with the Engineers of Quebec demonstrated their ability to deliver tangible results." Beautiful Heat is a joint initiative of 11 companies specializing in radiant home heating products.

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