Miele hires Doug & Serge
By Adnews Staff
Appliance company Miele has retained Doug & Serge of Toronto as its Canadian advertising agency of record. The firm will also be added to the pool of agencies that handles the company's international campaigns. Doug & Serge won the account in a search process involving an unknown number of contenders. "As a family owned and operated organization, our decision to work with an independently owned agency compliments Miele's organizational culture," said Kelly Lam, marketing vice-president at Miele. "Their ability to provide us day-to-day involvement from their senior team including both Doug & Serge directly was a very important factor. In the ever-growing market of premium appliances, our expectations are high and we're confident Doug & Serge will be a valuable addition to the team."