Johnson hires Doug & Serge
By Adnews Staff
St. John's insurance provider Johnson has retained Toronto-based Doug & Serge to develop a new advertising campaign. The agency won the account in a request-for-proposals process involving an unknown number of firms. "This year we are continuing our growth and evolution as a business," said Brian King, marketing vice-president at Johnson. "Johnson is an industry leader in customer service and support. We are a very customer-centric organization that prides itself on our outstanding customer retention and the way in which all of our employers go above and beyond to help our clients best meet their needs, whether that is in getting them the right coverage or in dealing with a claim. With a fantastic story to tell we needed to find a great partner to help us do that. We were very impressed with Doug & Serge. They have an excellent team and a strong history of great work."