Subaru Canada introduces Subaru.TV
By Adnews Staff
Subaru Canada of Mississauga has begun a new branding initiative called Subaru.TV. The effort consists of a collection of content in English and French developed or selected by the company to enhance its brand identity and provide information on its products and services. The material will be displayed on high-definition digital signage in dealerships. Earlier this year, Subaru hired 10net Managed Solutions to install 42- and 52-inch LCD screens in its dealerships nationally. The screens will also display information about the status of vehicles in the service area. The first content is a five-minute video describing the 2012 Subaru Impreza. This will later be supplemented with nationally syndicated news and sports content. "We didn't want this to be another boring menu-board style deployment cycling through advertising specials and promotions," said George Hamin, the company's director of e-business and information systems. "We wanted to make this seem like network television, just without the competitor advertising."