Sponsorship roundup
By Adnews Staff
CanWest MediaWorks has signed a sponsorship agreement with NASCAR driver Pierre Bourque. Bourque’s car and racing suit will display the logos of CanWest websites Driving.ca, Canada.com, Working.com and Dose.ca. He will also be a guest writer at Driving.ca and report on his races for CanWest newspapers. Bourque is currently the only Canadian full-time racer in the NASCAR Busch East Series.
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