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BELL A FILM FEST SPONSOR

Bell Canada is sponsoring the Toronto International Film Festival which will take place in September. Movie buffs can obtain information on films by calling up the festival's home page on Bell's website (http://www.bell.ca/toronto/filmfest) which will be up and running on July 17. Bell is setting up kiosks in downtown Toronto at which people can call up the page. They can also use more traditional technology, dialling a phone to reach the Bell Infoline. The information available is on thing such as film schedules, theatre locations, restaurants, hotels, media updates, festival trivia, film reviews, and gossip about who's who and what's hot. Beginning in August Bell will run print advertising created by Leo Burnett Company of Toronto to promote its sponsorship and the Internet address for the festival. Bell also sponsors the Shaw Festival, the Stratford Festival, the National Ballet of Canada and the Governor General's Awards for Performing Arts.

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