Canadian Blood Services runs awareness campaign
By Adnews Staff
Canadian Blood Services and the Toronto Blue Jays conducted a joint promotion yesterday as part of World Blood Donor Day. During the game, public service announcements ran on Rogers Sportsnet encouraging Canadians to “step up to the plate” by donating blood. Radio PSAs with run through the week. “Partnering with the Toronto Blue Jays allows us to raise the profile of blood donation across the country in an exciting and new venue,” said Jeff Moat, national director of marketing for Canadian Blood Services. The campaign also includes a print ad in the June issue of En Route magazine. In addition, Canadian Blood Services and CanWest Media produced a supplement intended to raise awareness of blood donation. This supplement ran in the National Post, Ottawa Citizen, Edmonton Journal, Vancouver Sun, Vancouver Province and Calgary Herald earlier this week. The campaign was created by DDB Canada, with media buying handled by OMD.