Canadian Blood Services hires One Advertising
Canadian Blood Services has retained One Advertising of Toronto. The agency will work to expand the non-profit organization's advertising capabilities, particularly donor recruitment and retention. Canadian Blood Services manages the supply of blood and blood in Canada. It also operates the OneMatch stem cell and marrow network and the national public cord blood bank. It also promotes organ and tissue donation and transplantation.
"Through our partnership with One Advertising we hope to inspire more Canadians to give the gift of life," says Rebecca de Winter, director of marketing at Canadian Blood Services. "Whether they are donating blood, signing up to join OneMatch or making a financial contribution, their generosity has an immediate and lasting impact on people's lives."