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Ripley's Aquarium breaks new campaign

Ripley's Aquarium of Canada in Toronto has begun a new advertising campaign. The effort, developed by One Advertising of Toronto, consists of out-of-home, print and online advertising in the Greater Toronto Area and nearby markets. The campaign is aimed primarily at parents with elementary school-aged children. The creative focuses on the variety of species on display at the aquarium and the feeling of visiting another world.

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