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Ripley's Aquarium of Canada hires One Advertising
By Adnews Staff
Ripley's Aquarium of Canada in Toronto has retained One Advertising, also based in Toronto, as its advertising agency of record. The assignment will include the development of a communications program involving creative and media components. One will also work on a post-launch campaign for the attraction that will focus on the activities available there.
"We're always thrilled to gain new business, but winning a Toronto attraction like Ripley's against a group of formidable competitors was especially rewarding," said agency president Jill King.
Ripley's Aquarium of Canada is an indoor aquarium covering 12,500 square metres and displaying approximately 16,000 marine animals. It is owned and operated by Ripley Entertainment of Orlando, FL.