Salvation Army begins Christmas campaign
By Adnews Staff
The Salvation Army has begun its 123rd annual Christmas fundraising campaign. The campaign this year includes three 15-second television commercials developed by Grey Canada. The creative uses stop-motion animation to depict ways in which donations to a Salvation Army kettle can have an impact. In one, a man sleeping outside moves to a bed in a shelter. In another, a hungry person eats a meal at a soup kitchen. In the third, a mother and child receive warm jackets. The campaign also includes a website at <http://www.fillthekettle.com> and a fun run that will be held in 39 cities on Dec. 7 in association with retail chain Running Room.
"Every donation, no matter how big or small, makes a difference in the lives of those in need," said Brian Peddle, territorial commander for The Salvation Army in Canada and Bermuda. "Thanks to our generous donors, The Salvation Army helped 1.8 million people in Canada last year, restoring hope and dignity to the most vulnerable in society."