Molson conducts jersey promotion
By Derek Winkler
Molson Coors has begun a promotion during which three vintage Molson Canadian baseball jerseys will be available to win in the Greater Toronto Area. The company bought the jerseys on various resale websites. Consumers can win a jersey by watching the Molson Instagram page for the words, “Jersey Drop.” The promotion was developed by Rethink, with influencer activities by Citizen Relations.
“Our mesh navy jersey has recently been popping up all over social feeds, so it felt like the right time to bring one of our OG styles back as vintage fashion continues to trend,” said Sophia Lal, senior brand manager for Molson and Miller trademarks. “This vintage find is giving people nostalgia for beer-branded merch from our cases back in the day, and we wanted to get them in fans’ hands as soon as we could.”