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Cue Digital signs location data deal with Blis
By Adnews Staff
Toronto-based online media company Cue Digital has signed an agreement with Blis to make use of its location data technology. Blis, based in London, UK, specializes in mobile advertising data intended to measure foot traffic at a specific location. This is the first time the company has formed such an agreement with a Canadian media company.
"Cue Digital has an impressive portfolio of best-in-market digital advertising platforms," said Gil Larsen, vice-president for the Americas at Blis. "Our partnership comes at the right time, when location data continues to prove its value across the marketing and advertising landscape. This partnership, a first of its kind for us in Canada, will help us both better serve customers in the country."