The Fader retains Cue Digital
New York-based media property The Fader has hired Cue Digital of Toronto to handle online media sales in Canada. The Fader specializes in music, style, and culture content. Its agreement with Cue includes event sponsorships, product integration and content marketing.
“The Fader champions a diverse range of artists and the culture that surrounds them, creating a growing, inclusive community for music discovery,” said Andy Cohn, president and publisher of The Fader. “This partnership will allow The Fader to leverage Cue Digital’s extensive reach to 80% of all millennials in Canada.”