La Prep hires Enterprise
Sandwich chain La Prep has retained Enterprise of Toronto as its public relations agency of record. The assignment also includes influencer activities and media relations intended to increase awareness of the brand and to attract customers to its restaurants. La Prep has 55 locations in Canadian office buildings, shopping malls, university campuses and airports.
"We are thrilled to be working with La Prep," said Stephen Murdoch, vice-president of public relations at Enterprise. "They are doing some really exciting things in culinary space and we're looking forward to sharing their stories of fresh, delicious food over the coming months."