MARKETING DATABASE CONFERENCE
By Adnews Staff
The Institute for International Research will host a marketing database conference in Toronto on Oct. 28 and 29. Called Implementing, Maintaining and Utilizing a Marketing Database, the seminars will target directors, vice-presidents and senior managers of marketing, sales and research. Specific emphasis will be placed on techniques for cost effectively collecting timely and relevant data which can be manipulated to teach you more about your customers. Speakers at the conference are from companies such as Chapters Bookstore, Sears Canada, Choice Hotels and Nissan Canada.
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