Sponsorship roundup
By Adnews Staff
Audi Canada has signed-on as the official automotive sponsor of the Toronto International Film Festival. Audi will have a display at Roy Thomson Hall and will be the exclusive vehicle used as transportation by the festival. Audi will also be the presenting sponsor of several private post-screening events for film industry personnel. Sponsorship management for Audi Canada is conducted by Your Brand Integrated Marketing Communications of Toronto.
Toronto-based pizza chain Pizza Nova has signed-on as the official pizza sponsor of the Toronto International Film Festival. During the event, promotional workers called the "Taste Patrol" will travel the city in a branded vehicle to distribute approximately 15,000 slices of consumers waiting in line for movie screenings. "We are passionate about our product and are thrilled to be serving the official pizza at this year's film festival," said Stephanie Angelone, vice-president of sales and marketing at Pizza Nova. "We can't think of a better way of getting up close and personal with our customers than by providing them with a taste of our new and exclusive Focaccia Barese as they wait in line to see some of the world's most highly anticipated films."