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Pizza Nova hires Strategic Objectives

Toronto-based pizza chain Pizza Nova has retained Strategic Objectives of Toronto as its public relations agency. The firm's first work for the client is an initiative called the "Pizza Nova Puro Promise," which which promotes the chain as the first pizza company in Canada to use ingredients raised without the use of antibiotics. The program includes media and blogger relations, a media tasting element and an influencer relations component.

"We chose the Strategic Objectives team because of their industry-leading expertise in delivering powerful storytelling that connects with consumers, especially when it involves food, ethical sourcing and better ingredients," said Vince Ambra, director of marketing at Pizza Nova. "They have proven their unique ability to make news and help consumers understand complex issues. Their creative approaches have been very effective in advancing brand reputations and differentiating them from competitors. This made them the perfect agency for Pizza Nova."

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