Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Rogers conducts The Studio campaign

By Adnews Staff

Rogers Communications of Toronto has begun an online campaign called "The Studio" in support of its new HTC One X smartphone. The campaign focuses on the audio capabilities of the device. Visitors to the brand's YouTube page can interact with a fictional music producer to create a piece of music and an associated video. The initiative, which will run until July 22, also includes online advertising and a social media campaign. The effort was developed by Publicis, with media buying conducted by OMD.

« Back Next »

Related stories Comments