Rogers Communications of Toronto has begun an online campaign called "The Studio" in support of its new HTC One X smartphone. The campaign focuses on the audio capabilities of the device. Visitors to the brand's YouTube page can interact with a fictional music producer to create a piece of music and an associated video. The initiative, which will run until July 22, also includes online advertising and a social media campaign. The effort was developed by Publicis, with media buying conducted by OMD.