Toronto-based fast food chain Pizza Pizza has begun a promotion in support of its online and mobile ordering services. Until July 15, customers who order a Euro pizza via the company's website or smartphone application will be entered into a draw for one of four 2012 Fiat 500 Pops. Forty finalists will be selected to try various keys on the cars at a special event at Pizza Pizza's head office in Toronto in August. "An increasing number of our customers are ordering online and through our IPhone app because it's easy and convenient," said Pat Finelli, chief marking officer at Pizza Pizza. "The Euro pizza and Fiat 500 giveaway is another way for us to engage people online and have a little fun while we're at it."