Edelman Canada of Toronto has recently gained two new accounts. US-based clothing retailer Loft has retained the agency to participate in the launch of its first international location in Toronto. The assignment includes media and influencer outreach as well as a consumer event intended to raise awareness of the brand. Mississauga-based pharmaceutical company EMD Serono has hired Edelman to manage the day-to-day operation of its multiple sclerosis education website at <http://www.msvillagecanada.ca>. The agency will also develop and re-launch the website. Edelman has also been hired to provide support for EMD Serono's fertility products. "These wins are another exciting result of all the fantastic work by our talented team, and we are delighted to be working with our new business partners to create best-in-class public engagement programs," said Lisa Kimmel, general manager at Edelman Toronto.