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EMD Serono Canada hires Ariad Healthcare

EMD Serono Canada has retained Ariad Healthcare of Toronto as its lead marketing agency for the launch of its Multibionta Probiotic Multivitamin product line in 2010. "The ability to drive high-level business strategy, combined with a track record of developing integrated, high-engagement programs, is what I value in Ariad," said Greg Biehn, business unit director at EMD Serono. "Given a short runway from inception to launch, I needed a team that could execute and deliver results."

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