Transcontinental buys six publications from Les Editions Ma Maison
By Adnews Staff
Transcontinental Media has acquired six home building and renovation publications from Les Editions Ma Maison. The purchase includes Quebec-based publications Maison D'aujourd'hui, Condo et Loft D'aujourd'hui, Maison Direct, Condo Direct, MaisonsNeuves.com and MaisonMax.com. According to the company, the publications have a collective circulation of approximately 1.5 million per year. “These magazines [will] truly complement our existing Décormag and Mon chalet titles and confirm our leading position in the Quebec market, as well as our position as Canada's leading publisher of consumer magazines,” said Francine Tremblay, senior vice-president of consumer publications at Transcontinental. “In addition to the strong print publications, MaisonMax.com delivers a Web-based vehicle for us to leverage our multiplatform strategy with readers and advertisers.”