IT'S BAM NOW
By Adnews Staff
Bruce & Myers Creative Directions of Toronto has changed its name to BAM Creative Directions. Father and son team, Brad and Marty Myers, bought out the agency in March from Dennis and Duncan Bruce. The acronym has always been included in the agency logo, but the recent departure of counterpart father-son team Dennis and Duncan Bruce made the change a logical move. BAM now stands for Brad and Marty. Marty Myers told Adnews that his agency is getting busier and that it recently picked up two new clients. Sunoco Inc. decided to use BAM just last month, and the Toronto Volvo Dealers Association has been on board since March. BAM's ads for the association's free diagnostic test offer have been running in Toronto dailies.
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