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Good2Talk conducts Ontario campus campaign
By Adnews Staff
The Ontario Ministry of Training, Colleges and Universities has begun an advertising campaign for a new service called Good2Talk, a toll-free helpline for post-secondary students. The service provides anonymous councelling, information and referrals regarding mental health, addictions and well-being. The campaign, developed by Publicis Toronto in collaboration with Rouge Media Group, consists of decals on the air vents in high-traffic areas at 10 Ontario university and college campuses. The creative invites student to call the line if they need to "vent."
"Good2Talk is a really important service for university and college students," said Duncan Bruce, president and chief creative officer at Publicis Canada. "So it was important for us to get our message out there in a really impactful way. Our friends at Rouge did a great job in bringing our vision to life."