SEMINAR ON DIRECT MARKETING
By Adnews Staff
Dun & Bradstreet Canada is hosting a seminar on June 20 in Toronto called Winning With Direct Marketing. The keynote speaker is The Cohen Group president Robert Cohen. He is also author of the book, How To Profit From Direct Marketing, and founder of the Doing Business In Canada association. The seminar will address the explosive growth direct marketing, basic elements of a campaign, developing and using an effective database, creating a successful direct mail piece and the differences between direct marketing in Canada and the U.S. The seminar is sponsored by Canadian Business, Linotext, IPI Interactive Marketing and Genie.
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