BAUSCH & LOMB ACCOUNT
By Adnews Staff
Anderson Advertising saw clearly what was needed and won the Bausch & Lomb's Vision Care Division ad account. Bausch & Lomb markets contact lenses, and their cleaning solutions. It has been without an agency since the demise of its previous one last summer, Toronto's Miller Myers Bruce Dallacosta. Bausch & Lomb of Richmond Hill, Ont. recently resumed its agency search after taking a few months off to concentrate on trade advertising. "Anderson demonstrated the ability to develop effective and innovative communications programs to both the consumer and health care professional," Bausch & Lomb vision care director Randy Pilon says in a release. Anderson Advertising, with offices in Toronto and Montreal, has annual billings of $37 million. It is an operating company of Omnicom Canada Inc.