Hershey conducts Buy One Hide One campaign
Candy company Hershey Canada has begun a national promotion called “Buy One, Hide One” in association with Ronald McDonald House Charities Toronto. Until April 21, the company will donate to the charity one package of Hershey’s Eggies candy for each package purchased by a consumer. The donated candy will be hidden for families staying at RMHC facilities in Toronto to hunt for on Easter.
The initiative also includes a video about the work of the charity, social media content and a special egg hunting event on April 21. The campaign was developed by Anomaly, with media work by UM and public relations from Media Profile.