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Shaw Media debuts FYI

Shaw Media of Toronto will launch a new specialty television channel called FYI today. The lifestyle channel is aimed primarily at women between the ages of 25 to 54. Its programming will focus on design, romance, health, wellness, food and fashion. Its launch programs will include cooking show Epic Meal Empire, fashion series B.O.R.N. To Style, and relationship reality program Married at First Sight.

"Adding FYI to our portfolio cements Shaw Media's strong hold on female viewers, especially those captivated by contemporary lifestyle programming," said Barbara Williams, senior vice-president of content at Shaw Media. "With its non-prescriptive and social format, FYI brings viewers big personalities and buzzed-about series, a perfect blend for exciting on-air entertainment and engaging online conversation."

FYI is a property of A&E Networks, which is joint venture of Disney-ABC Television Group and Hearst.

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