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Jacqueline Piron hires NKPR

Fashion designer Jacqueline Piron has retained NKPR of Toronto. The agency will work on the North American launch of the designer's new line of t-shirts. The firm will seek to introduce the brand to consumers, buyers, stylists and the media. The assignment also includes long-term strategic planning, media relations, event coordination and activities.

"I've always been impacted by strong women around me and that's reflected in my designs, so to align my brand with [NKPR president] Natasha Koifman's business is a perfect fit," said Piron. "She understands what it's like to launch a company, and is now such an leader in the industry. I couldn't think of a better agency partner to introduce my work to the world."

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