ISTAR HOOKS UP WITH COHN & WOLFE
By Adnews Staff
Cohn & Wolfe of Toronto was recently handed the PR account for iSTAR internet inc. of Ottawa. The agency won the business in a competition with five other agencies. "We selected Cohn & Wolfe because they have extensive knowledge and expertise in the information and technology arena which complements our business perfectly," iSTAR marketing director Scott Eaton says in a release. The business had been with Hill & Knowlton Canada of Toronto, but the agency was asked by another client, Microsoft Canada, to resign the account last May because the company saw iSTAR as a competitor. Young & Rubicam of Toronto handles advertising for iSTAR.
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