PMB RELEASES QUEBEC STUDY
By Adnews Staff
The PMB Print Measurement Bureau has released its Quebec Daily Newspaper Study, measuring the readership of ten daily newspapers in seven Quebec cities. A major feature of the study is the wide-ranging information on product consumption and lifestyles of Quebecers which can be linked back to their newspaper readership data. Interviews for the study were conducted in late 1995 and early this year with over 6,500 respondents. The product information was collected through a follow-up questionnaire after the original telephone interview.
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