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Aeroplan hires Cossette

Loyalty program operator Aeroplan has retained Cossette to handle its marketing communications. The assignment consolidates branding, design, relational marketing, sponsorship, advertising, media planning and media buying with a single agency. Cossette won the account after an agency review involving an unknown number of firms. "Aeroplan is constantly adjusting its marketing approach to enrich the experience of its members and ensure that the values of its brand and its products are aligned on all platforms," said David Klein, vice-president of marketing at Aeroplan. "The lines between channels and disciplines have blurred and members are increasingly interacting with Aeroplan across a growing list of touch points. Only through fully integrated messaging are we now able to reach the consumer in a consistent and efficient fashion."

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