Ontario Nurses' Association retains Doug & Serge
By Adnews Staff
The Ontario Nurses' Association has appointed Toronto-based Doug & Serge its advertising agency of record. The agency won the account in a review involving an unknown number of contenders. "People in Ontario are increasingly aware of the vital role that registered nurses play in delivering health care in Ontario," said Peter Birt, manager of communications and government relations for the association. "What they are not aware of is how vital RNs' knowledge and skills are in delivering their health care, and how cost-effective an element RNs are in the health care system. That is the message that we look forward to delivering to Ontarians. ONA needed to find a communications partner that could help us relay that message in a positive and impactful way. The Doug & Serge team clearly demonstrated to us that they know how to effectively convey our messages in a way that will really resonate with the public."