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Toronto Nissan dealers hire Larter

A group of 12 Nissan dealers in the Greater Toronto Area has appointed Larter Marketing and Communications its agency of record. At the suggestion of the agency, the group will now be known as Nissan Excel Dealers in future marketing communications. The agency is now working on a print and radio campaign that will begin shortly, as well as a website at <>. Larter won the account in a competitive process involving an unknown number of agencies. "This is a smart group of owners who pool their knowledge of the marketplace and their resources," said agency president and CEO Brian Larter.

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