Turf Care Products Canada conducts campaign
Larter Marketing and Communications of Aurora, ON has recently developed a new marketing campaign for Turf Care Products Canada, a provider of products and services for the maintenance of golf courses. The assignment included an updated brand identity, new signage and an advertising campaign. The ad campaign highlights the attention to detail and dedication of golf course maintenance workers. It also seeks to demonstrate the relationship between distributor Turf Care and manufacturer Toro. "Research told us that Turf Care's brand was as important as the Toro brand they distribute," said Blair Minnes, brand strategy director at Larter. "It also helped us understand more about the key needs of the golf course customers." The initiative also includes the introduction of a new tagline, "Helping your business grow," and a new logo.