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Rogers Wireless conducts out-of-home campaign

By Adnews Staff

Rogers Wireless recently conducted a digital out-of-home campaign promoting the social networking features of their smartphones. The campaign, conducted through Adcentricity and OMD, consists of a 15-second commercial displayed on video screens in convenience stores and beer stores in southwestern Ontario. The creative is aimed primarily at young adults between the ages of 18 and 34.

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