Travel Industry Council of Ontario begins awareness campaign
The Travel Industry Council of Ontario has begun a new advertising campaign. The campaign, developed by Larter Marketing and Communications, is intended to raise awareness of the council's regulating, monitoring, refund and complaints functions. The creative makes use of the border terrier spokescharacter introduced in last year's campaign. The dog is depicted in a black suit and sunglasses in the manner of a secret service agent. The campaign consists of television, radio and print advertising, as well as public relations, collateral materials online activities.