Toshiba begins notebook promotion with Air Canada
By Adnews Staff
Toshiba of Canada began a new national marketing program this week in association with Air Canada. The initiative includes a contest component during which 30 Air Canada customers will win Toshiba Tecra R700 notebook computers. The company will give away one notebook per day until Nov. 16. In addition, business class travellers will have access to Tecra R700 computers on some flights from Toronto to Los Angeles and Montreal to Los Angeles during the month of November. The campaign also includes in-flight promotion as well as online advertising, traditional advertising, direct communications and social media activities. "We're very excited to be working with Air Canada on an innovative promotion that will provide thousands of Canadians with a chance to win the latest in mobile computing technology, and that will give travellers access to connectivity when they are travelling," said Trevor Dantas, vice-president of sales and product marketing for Toshiba's information systems group.